Spring/Summer 2024

In our campaign, Maria Zakrzewska is wearing a traditional Żywiec gown, an outfit that can weigh more than 10 kilograms and which requires nearly an hour to put on, as well as the assistance of an experienced hand. For us, that help came from the ladies from the local cultural association (Asysta Żywiecka), who know exactly how to put on all the layers according to the appropriate, traditional order. The ladies also agreed to pose for our photographs, often showcasing elements of their outfit that had been in their families for many generations.